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Activision threatens to stop supporting Sony consoles

Activision Blizzard is the largest third-party publisher in the world with games like Call of Duty, Guitar Hero and Tony Hawk. Now their CEO, Bobby Kotick, is threatening to cease all support for the PlayStation 3 and PlayStation Portable. Why?

Speaking to The Times, Kotick said "I'm getting concerned about Sony; the PlayStation 3 is losing a bit of momentum and they don't make it easy for me to support the platform. It's expensive to develop for the console, and the Wii and the Xbox are just selling better. Games generate a better return on invested capital on the Xbox than on the PlayStation".

"They have to cut the price, because if they don't, the attach rates are likely to slow", he continues. "If we are being realistic, we might have to stop supporting Sony...When we look at 2010 and 2011, we might want to consider if we support the console - and the PSP [portable] too"

It's unlikely that they would truly cut support for the two consoles, so what are the threats meant to accomplish?

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